Be bold and try something different

Be Bold

“Fortune favors the bold.”

When I moved to Denver Colorado, I was hired to run a small business magazine located downtown. 

The owner of the publication wanted me to take all the risks, but he also wanted to take credit for all the decisions I made to help the publication grow. 

I decided to strike out on my own after six months and start my own publication, which competed directly with my previous employer. 

There were many people in the business community who predicted I would never be able to convince these same advertisers to buy ad space in a new publication that competed with a well-established one in the same market space. 

Before the first issue was published, I pre-sold $50,000 of advertising to these same advertisers — and never looked back. 
Bottom Line: Success is often achieved by an ordinary person's quiet efforts to try something different.

Bruce Hunter is the Executive Director of the Office of Intellectual Property Optimization (IPO) at Rensselaer.